President at Creative houseDetroit, Michigan, United States
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We build experiences where people can relate to brands the same way they connect with each other. It's that emotional connection that everyone can identify with - after all, we're all customers when not working. It's no longer feasible to just promote products and services - we need to tap into the opportunities that your brand can offer while generating an experience that people will remember. Brands are people...and people are brands. You must Be Different in order to compete.
In a sea of endless mass marketing, you need to stand out from the rest. Be bold. Take chances. Invest in the possibilities - Be Different. The new reality is that your audience has changed. We no longer possess uncontested control over how a message is delivered. Your audience determines when, where, how and why they receive them, and it's up to us to make sure those messages engage people to react when it crosses their path. If people aren't emotional about your product - they aren't engaged.