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Taco Nieuwenhuijsen

Taco Nieuwenhuijsen

Founder & CEO at Encompass Marketing Services
Haarlem, North Holland, Netherlands

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Taco is a performance-minded change leader, bringing comprehensive B2C and B2B Customer-Centricity experience from multinational companies such as KLM, Somfy, and Qatar Airways, as well as new ventures.

His credentials include the conception and successful implementation of a significant number of Internet startups, corporate disruptive change programs, and differentiating consumer propositions in aviation, travel, retailing, e-commerce, and online marketing.

In the year 2000, he incepted his first Internet startup - a disruptive community-based PaaS marketing platform - serving FMCG, services, and DCG companies. Since, Taco has set-up and evolved multiple international B2C E-commerce platforms.

"Three decades of global change management taught me that an organization’s ability to orchestrate customer-centric drivers harmoniously along the customer experience in combination with a high-performance culture is the critical success factor of customer engagement and retention, driving


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